TYPES OF WEBSITE AUDITS
There are at least thirteen distinct types of website audits that should be conducted, as follows:
Overall competitive Website Audit: Analyze competitors’ websites, including local pack competitiveness, to identify strengths and weaknesses.
Technical Website Audit: Evaluate website structure, URLs, indexing, and crawlability using Google’s Index Coverage Report and other tools.
UX Design and Website Content Audit: Review website design, navigation, and content to improve user experience and engagement.
SEO Link Audit: Identify and analyze backlinks to improve link quality and overall SEO performance.
Regularly Scheduled Follow-up Site Audits: Conduct regular audits to monitor website health, identify issues, and track progress.
Lead Conversion Optimization Audits: Optimize website elements to increase conversion rates and improve lead generation.
Social Media Audit: Evaluate social media presence and engagement to improve online visibility and brand reputation.
Site Health Audits or Position Audits: Check website health and visibility on search engines to improve performance and rankings.
Schema Markup Structured Data Audits: Review schema markup to improve website visibility in search engine results pages.
E-Commerce Shopping Cart Audit: Analyze website shopping cart functionality, checkout process, and payment options to optimize e-commerce performance.
Pixel Tag Audit: Check website tracking pixels to ensure accurate data collection and analysis.
Specific Product Markup: Optimize product markup to improve visibility and sales for specific products or services.