ESSENTIAL SERVICES proudly introduces itself as a team of diligent professionals focused on offering innovative and reliable web solutions to market your products and services and help you grow and beat the aggressive competition in the market.
We make an efficient use of Pay Per Click Services (PPC), which is a powerful tool in managing accounts effectively to bring the most out of your investment.
What is Pay Per Click/SEM?
PPC advertising, also known as Google AdWords, is a type of Search Engine Marketing SEM, wherein the companys portal is advertised on the top right side of search engine results for the selected keywords. The payment is truly based on number of clicks received by the ad.
How it works?
Our professionals research for the keywords pertinent to your business and those with greatest potential and cost-effectiveness are identified. The ones selected are tested to ensure best results to be generated from them. If necessary, the process is repeated until the client is satisfied.
PPC/SEM is a step-by-step complex procedure and includes:
- Keyword selection
- Budget determination
- Ad creation
- Campaign review (if needed)
- Bid placement
- Monitoring
